Velvet Aroma Review & Giveaway


Most of you are probably wondering what Velvet Aroma is.  It sounds lovely doesn’t it?  Velvet Aroma is not a product, it is a service.  It is a visual feed reader and virtual cookbook made up of the recipes that you add to it.

Velvet Aroma was created by Raj and Sonia of Flip Cookbook.  I was privileged to meet these ladies at the BlogHer Food Conference in May.  They showed me their new web site, and I loved it right away.  They have been busy fine tuning it and making it easy to use, and it’s now ready to be presented to you.

First, some of you are wondering if it costs money.  There are four plans and one of them is free!  It helps to know in advance that you can try this out at no cost, and then decide if you want more.  The free version is not a trial period, but you are limited in how many blogs you can view and recipes you can save.

Now, for those of you who don’t know what an RSS feed or a feed reader is, I don’t have time to explain it here.  But if you receive my posts by email, you are receiving a RSS feed of my blog/web site.  Some people prefer to read their subscriptions online in a feed reader rather than in their email.

With Velvet Aroma, you subscribe to blog feeds and when you view your reader, you see images that go with those feeds.  Here’s a little snapshot of my feed:


You might notice that the school bus picture looks faded.  That’s because it has been marked as read.  The others have not.  When you want to read a post, you click on it and the entire post, on the actual blog, appears in the right half of your screen like this:


If that post has a recipe, you can click on the red heart to save it in your cookbook.  You can also save recipes to your cookbook that are not in your reader.  Saving or adding recipes does require a few steps.  Usually you have to highlight the ingredients and click a button to mark them, then highlight the instructions and click a button to mark those.

All the details are a little more than I can explain here, but they have a great How It Works page on their site.

If you do a lot of Internet recipe searching, reading, and saving, you will love this!  The different cookbooks allow you to sort the recipes by category.  The pictures allow you to see the recipes visually. Saving a recipe does take a little more time than bookmarking a page, but I think the organization and visual aspect make it worth while.

You may notice that pictures don’t show up for some blogs.   This would be the case if the blog does not publish a full feed, but rather a short summary with no picture. The advantage to Velvet Aroma is that even with those blogs, you can click the post and quickly be taken to the blog on the right half of your screen.  I find it is quicker and easier than clicking over to the blog from my regular feed reader.

One thing Velvet Aroma lacks is the ability to group or rearrange your subscriptions.  If you have a lot of subscriptions, you have to just scroll through them all.  I wouldn’t be surprised if positive changes are made in the future though.  They want to please!  So if you have any problems, contact them.

giveaway button

The Giveaway:  Velvet Aroma is offering 6 months of their Sous Chef plan to one winner.  This plan which costs $4.99 per month allows you to read up to 100 web sites, save up to 250 recipes, and have 50 cookbooks.

To enter you must leave a comment on this post, not on my Facebook page and not an email.  If you receive my updates by email, click on the underlined title and it will take you to my blog page where you can leave a comment.

Leave a separate comment for each entry:

The giveaway will end on Friday, September 30th at 11:00 pm eastern time.  The randomly chosen winner will be contacted by email and will have 24 hours to respond after being contacted.

Disclaimer:  I was provided with a free Velvet Aroma plan.  The opinions in this post are my own.

This post may contain affiliate links. See my disclosure policy for more information.


  1. Shelley says

    What a great idea. I all ready subscribe to your blog and love it. thanks for the chance to win.

  2. Vicky says

    Received the email and getting ready to download recipes. Counting down the days. Even sent emails to my friends and informed them of this great new KEEPER. Thank you of the creator of this fantastic invention. BRAVO!!

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